August 2, 2002

Geurilla Advertising - is

Geurilla Advertising - is reporting that Sony Ericsson is hiring beuatiful people to get in the trenches and pose as couples to get the man-on-the-street to take their picture with this new telephone. If asked, the couple will not hide that they work for the company, but I find this to be an interesting development in marketing. Next thing you know they'll be planting guys at bars recommending specific brands of beer, pretzels and condoms.

Posted by James at August 2, 2002 1:39 PM
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