September 21, 2003

Marketing Make or Break

Some products look like a good idea, but they just don't seem like they're going to make it without a huge marketing effort. Take, for example, the Sportlens.

Looks like a halfway decent idea. Protects the eyes (did you know UV can cause cataracts later in life?). Protects your face from UV. No optical distortion. The shape reduces glare.

However... look at them. People aren't really going for that space-age look lately. I actually like them, but I'm a little weird anyhow. What would it take to get people wearing these? It's obviously a fashion thing, so we would need some sort of product placement.

I'm thinking that a simultaneous product placement with Tom Cruise in some sort of futuristic film, and on one of the younger-generation actors in a contemporary-set film. You need that younger actor cred to get the message out, but Tom Cruise gives the product some legitimacy... believe it or not.

Why the hell am I thinking about this?

Posted by James at September 21, 2003 9:38 PM
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Advertise them in Yankee magazine or other periodicals aimed at older readers. The elderly really dig those wraparound welding shades.

Posted by: Mike at September 21, 2003 10:00 PM

I think you have been seeing too many commercials about Friends having its final season, and you want to follow Chandler into a career in Advertising. That's my guess. Though for all I know you may not even own a TV.

Posted by: Bil at September 22, 2003 8:07 PM

Good guess, but... those folks haven't been my Friends for about 5 years now.

It's more likely just my addled brain finally overflowing with crap from being surrounded by adverts.

Posted by: JP at September 22, 2003 10:33 PM

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