Maggie and I rarely celebrate the day, which is just an excuse to consume candy and spend money. This year has been the one for practical gifts coinciding with celebrations. In other words, no real surprises on our anniversary. Instead, we bought something together which we both needed (it was furniture).
Celebrate these things automatically and they become very boring. Celebrate them sporadically and the excitement returns.
Disclosure: I did get Maggie flowers this year (there was a slight screw-up with Kabloom, but their customer service has been very responsive). That was nice. But i have a feeling that these symbolic gifts are more important in a competitive circle of friends. If this were the sort of thing that provided fodder for Maggie's group of friends, I could see where not getting flowers would cause distress. There is that awkward moment when the girls are talking about their gifts. So, ultimately, Valentine's Day becomes just another opportunity for social pressure to force you to buy something. Isn't that romantic?
Instead of wishing you all a Happy Valentine's Day tomorrow, I think I'd rather wish that you all to find one substantive thing about yourself that has the potential to make you happy.