July 10, 2006
Same Difference
I bought some of this chipotle BBQ sauce from Bull’s-Eye the other day and Ryan notice something strange about it (as did the kids, since they are trained in advertisement criticism).
As M put it, “How can you have a new flavor and still have it taste the same? That’s like getting strawberry ice cream and having it taste like mint ice cream.”
New flavor, same taste. The best of both contradictory worlds!
Comments
You ought to send that in to Consumer Reports! Their back page is called "Selling It" and features labels, ads, etc. just like that.
Posted by: Karen at July 11, 2006 9:20 AMSame advertising agents and "Big Bold" slogan, I guess.
Posted by: Mike L. at July 11, 2006 10:57 AMKaren: you're right. That is one of our favorite parts of the magazine. I've sent it along to them!
Posted by: James at July 11, 2006 1:48 PM