Aces Full of Links

Cutting Edge Influence

In case you don’t read my wife’s weblog, she recently posted about a visit from a salesman, which became part of the summer educational curriculum of our children.

I told the girls they could sit and watch, and they would have to pay attention to the tactics used. Sales tactics rely on our learned and automatic behaviors for social situations, such as reciprocation.

“He might give us a free sample of some sort. In fact, he offered to bring over donuts, and I told him not to. This would make us feel obligated to buy something from him in return for the favor.”

M couldn’t quite get past that I had refused the donuts.