September 16, 2006

m&m - Light and Dark

Click to enlargeA couple of weeks ago there was a sale on m&m candies and I took the opportunity to buy a bag of the White Chocolate m&m’s and Dark Chocolate m&m’s. Here are my impressions.

White Chocolate m&m’s

I love white chocolate, so I was surprised to find that I didn’t really like the White Chocolate m&m’s much. The reason? The white chocolate flavor is so subtle that it is overpowered by the flavor of the candy shell. As a result, these candies don’t taste much different from the regular m&m’s and you have to fill your mouth with them to get a hint of white chocolate.

A major feature of white chocolate is the creaminess, and a candy shell defeats that creaminess.

There were cute little pictures on the candies, which was nice, but I prefer to that when I actually like the candy itself. There’s no reason to buy these over regular m&m’s.

Dark Chocolate m&m’s

I’m also a fan of dark chocolate, so I was really looking forward to a semi-sweet version of m&m’s. I was pleasantly rewarded by this version of m&m’s because the slightly bitter and assertive flavor of dark chocolate works well in this m&m delivery system. It turns out that darker chocolate better balances the sweetness of the candy shell, and that’s good news for those of us who don’t like our candy overly sweet.

I find these to be at least as good as regular m&m’s, and perhaps even better. If given the choice, I would likely choose Dark Chocolate m&m’s over the original, so I hope they keep these as a choice in the future.

Posted by James at September 16, 2006 12:00 PM
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I have the urge to eat dark chocolate m&ms now. Can I blame it on you? OO! I know, I'll say I needed to test them for Halloween.... yeah, that's the ticket.

Posted by: leslie at September 16, 2006 1:47 PM

The dark ones have been around for a little while, so I don't think they're going away. I like them a lot, but I was underwhelmed by the white ones - in fact I may still have some left.

And there's nothing sadder than unwanted chocolate, even when it's white chocolate...

Posted by: Julie at September 16, 2006 2:31 PM

Yep - I have half a bag I'm willing to part with. (The white ones, not the dark ones. ;) )

Posted by: James at September 16, 2006 2:49 PM

I had the same reaction to white M&Ms, but when you let them melt in your mouth, you get the full flavor impact. That said, it's not the best quality white chocolate so it's easier just to buy a bar of white chocolate in the first place. I do agree that dark chocolate M&Ms are wonderful.

Posted by: Deb at September 16, 2006 3:21 PM

I know the dark chocolate ones have been around for a while, but I hadn't gotten a chance to try them until now! So far, I can only find it in the single serving size bags. Not nearly big enough, if you ask me. ;P

Not a fan of white chocolate, so I'll probably give the other ones a miss.

Posted by: Ariane at September 22, 2006 5:47 PM

Masterfoods wants us to think they're new around here because all the displays say "NEW!!!" at the supermarket.

But I hightly recommend them, whether they're new or not. Really good.

Posted by: James at September 22, 2006 5:53 PM

I haven't seen the white chocolate M&Ms around here. Even with the bad review, I was willing to give them a try...

Posted by: Jim at September 30, 2006 3:14 PM

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