February 17, 2008

Boston Beer Rocks

I've been a supporter and drinker of Boston Beer's products for a long time. Sam Adams makes one of the best doppelbocks I've tasted, and they are the makers of delicious Chocolate Bock.

It makes me happy to see them doing something good for struggling American craft brewers.

So we looked at our own hops supplies at Boston Beer and decided we could share some of our hops with other craft brewers who are struggling to get hops this year. We’re offering 20,000 pounds at our cost to brewers who need them.

Some will take a cynical view, that they just want publicity, but why shouldn't they get props for helping out smaller craft breweries using their long-term hops supply contracts?

Good for you, Sam Adams.

Now, could you email me and let me know when you're bringing back Chocolate Bock? Pretty please?

Posted by James at February 17, 2008 2:34 PM
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Hey, I think it's great that they're doing this. I can think of much worse ways of getting publicity!

Posted by: Julie at February 17, 2008 4:06 PM

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