May 16, 2008

Pica Marketing Madness

In the last couple of hours I've seen three ads with people eating non-food items.

Two were from Dunkin' Donuts. In one a guy eats a letter. In the other, a guy eats a pencil. The theme is that people get hungry in the afternoon, and now they should turn to Dunkin' Donuts for their new afternoon savory snack foods.

The other ad was from Quiznos. A woman eats a 5 dollar bill from off the wall of a laundromat. Quiznos wants you to know that there's a better way to eat 5 dollars (their sandwiches).

Is pica the in thing now?

[Update: now I've seen a second Quiznos ad along the same lines.]

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Posted by James at May 16, 2008 2:28 AM
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Better than ads featuring coprophagia.

Posted by: Patti M. at May 16, 2008 11:21 AM

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